Fine fashion for stylish young women and teens, jewelry and accessories can all be found at Blue Plate Fashion, all at an affordable price. If you really want to know what we're about, take a look at our catalog, or keep reading to learn more about our story.

“My designs are inspired from a love of world cultures – they blur the lines between art, nature, fashion and lifestyle.” Seema Anand

A family-run business, Blue Plate stems from its 26-year old parent company, Simonia Fashions Inc. Launched in 1981, the wholesale clothing import business carrying “Missy” fashions was singlehandedly founded by young entreprenuer Shashi Anand. Born and raised in Delhi, India, Shashi moved to the U.S. in 1975 in search of opportunity and a better life. After landing a job making $75 a week at an Indian-owned wholesale clothing company, Shashi learned the garmet business inside and out, enabling her to found Simonia Fashions Inc. six years later.

Following in the footsteps of her mother, Seema Anand was inspired to carry on her family’s name in fashion in both the business and creative sides. While studying marketing at Baruch, Seema worked hand in hand with the staff at Simonia Fashions, learning both the production and design ends of the business. Realizing she had a a greater passion for design, Seema enrolled in Parsons School of Design to receive further training.

In 1994, Seema officially joined Simonia Fashions as Vice President and Chief Designer. Realizing the market was changing and seeing a demand for teen and young women’s clothing, Seema launched Blue Plate, a contemporary sportswear label for young women looking for fashionable, affordable clothing. (The name Blue Plate stems from the budget- savvy phrase “Blue Plate Special.”)

Enjoying great success over the years with the Blue Plate label and being recognized by top editors, stylists and buyers, Seema felt it was time to expand the brand and recently launched two new labels – her own signature, upmarket line Blue Plate Couture by Seema and Blue Plate Accessories, focusing on jewelry. As for what the future holds for Blue Plate, Seema has plans to launch in her home country of India, as well as open Blue Plate boutiques both domestically and internationally.

The designer also has plans to give back by working with the Jaipur Foundation, a charity organization established by family members that provides shelter, general education, medical care and specific job training for homeless children in Jaipur, India. Aiming to give these children a creative outlet, Seema plans to launch a special, Blue Plate by Jaipur Foundation Collection featuring children-designed clothing, jewelry and embroidered bags, of which a precentage of proceeds will be given back to help grow the organization.